Following Sephora Collection’s rebrand to become Sephora’s in-house value-oriented brand, I designed the piggy bank “value seal” that was displayed in stores and online to call out SC products that gave clients the biggest bang for their buck 🐷

The piggy bank value seal was live for one year.

Creative Director: Allison Ford

Art Directors: Mary Hu & Sasha Druzhinina

Program used: Illustrator

I had the creative freedom to explore everything about our new pig mascot, including the shape, her facial features, and any external features like a hand or coin. The only guideline was that she had to fit in a circle. Whatever variation there could have possibly been, I guarantee I explored it.