curtsy: 2021 year in review
Team: Karen Zhang, Shane Brown, Ayanna Estelle, Liam Reardon
Program used: Figma, Illustrator
Similar to Spotify’s annual “Wrapped” campaign, Curtsy’s Year in Review showed users how much of a monetary and environmental impact they’d made in the past year through buying and selling secondhand clothing through the app.
We broke down users’ earnings and savings, shopping favorites, and how much the planet benefitted from their purchases.
This campaign had positive feedback and engagement, with over 100 story and in-feed tags on Instagram.
