Coach Michelle Hong
Ice skating coach Michelle Hong asked me to help her give her online presence a facelift. As an influential figure in the Bay Area ice skating community with a growing social media following, it was important that the branding and attitude across Michelle’s Instagram and YouTube channel came across as approachable but empowering, lighthearted but motivated, and most importantly, consistent.
Logo
I created an original typographic logo with a loop attached to the end of Michelle’s name, suggesting the path of a spin carved into the ice and a heart.
Illustrations
These are used all across Michelle’s content, such as in her Instagram Highlights and as cute accents in her YouTube and IGTV videos.
Video
I created punchy, captivating animations and thumbnails to add to Michelle’s videos for her 26k YouTube subscribers and almost 50k Instagram followers.
animated intros
thumbnails
endcards
Calendars
During March and April 2020, Michelle shared videos every day for her followers to stretch and skate with her while at home. I created these navigational calendars to illustrate the topic of each day’s video.